With an identity that was previously developed by Timex, the challenge was to create a compelling system and image treatment to bring the Timex Weekender collection to market. The campaign concept of the “Seven-Day Weekender” conveys the idea that Timex helps people bring their casual weekend style to their daily lives. It targets fashion-forward consumers and visualizes how the collection can help their personal expression shine.
 
CLIENT: G2, New York
DELIVERABLES : Digital media, social media, advertising