Road Holland makes serious and stylish cycling apparel that demands a seriously stylish brand identity. In contrast to the mass-produced cycling apparel that dominates the market, the identity communicates an understated elegance that suggests quality of craftsmanship. Straightforward and simple, the Road Holland tone of voice conveys a sophisticated and approachable message. 

CLIENT: Road Holland through LSM Design, New York
DELIVERABLES : Branding program, collateral system, packaging system,
digital media