Chef’d is an online meal kit delivery service that uses professional chef created recipes with the freshest ingredients delivered directly to your home. The creative exploratory consisted of four different concepts which take into account various strategic territories centered around a specific brand promise: enjoyment, empowerment, quality, and learning. 

CLIENT: CHEF'D through LSM Design, New York
DELIVERABLES : Strategic positioning, naming, brand activation, branding program, digital media, collateral system, packaging system, stationery, photography art direction