This locally produced hair care line is hand-bottled at a unique refilling station in a Victorian themed New York City salon. The apothecary inspired identity and packaging create a nostalgic yet progressive experience. Together, they romanticize a by-gone era of personal attention, while supporting a modern movement towards conservation and environmental responsibility. 

CLIENT: Blackstones through LSM Design, New York
DELIVERABLES : Branding program, package design, retail design
RECOGNITION : Featured in Vogue Daily, May 2012