I had the pleasure of working with Lippincott to rebrand Delta Airlines. Modern and sophisticated, the refreshed brand demanded a new visual identity to communicate its renewed energy and redesigned customer experience. We created a dynamic supergraphic to signify Delta's expanding global reach, leveraging it across various touchpoints to communicate the evolution of
the brand.
 
Client : Lippincott
Deliverables : Livery, signage, digital media, brand launch, packaging, guidelines